I Took A Break From My Blog & It Made ALL The Difference
I've been in this blogging game for a while now...(3 years to be exact)...and let me tell you, it's no joke! From the ups of collaborating with brands to the downs of not having content, or even worse...having it stolen/copied, keeping a blog is a true journey!
I've been on this journey for a while now and I've noticed a pretty consistent cycle we all go through; a cycle that believe it or not funnels us all to questioning ourselves, our brand and the way we do what we do.
See, first we all start out oblivious to how much there is to blogging.
Whether you start out as for profit or for fun, none of us REALLY knew how much goes into this blogging thing until we actually dive in. We see the surface level of Instagrammers promoting products, but truly mastering being a BLOGGER requires a lot of quality content creation.
So at this point when we come to this realization we do one of two things; we throw in the towel or we start researching, investing in materials and even attending workshops/conferences to learn more about the industry.
What happens next is completely out of our control, in that of the people who push forward, probably 1% of them will become an instant blogging sensation with hundreds of thousands of followers. These typically tend to be the specific niche bloggers who stand out from the crowd.
Then that leaves the rest of us...the 99% of us who don't see that instant return when we put in work or that rapid increase in traffic/following when we implement tactics we learned in countless webinars. I'm right here with you.
So we go along viewing some bloggers who "started around the same time as I did" and are now doing it "full time". We check out the people who "quit their 9 to 5's and now do this full time" in only 6 months. We basically pay attention to what everyone else has going on instead of what WE as individuals bring to the table.
Now we're at the crossroads; stay ourselves or get sucked into doing artificial tactics to expect REAL results. Do I just do a few loop giveaways to boost my following? Should I set up an automatic engagement system to like, comment, follow to unfollow, DM and chat with my audience? Let me slide into their DMs and just ask them to connect with me/engage with my content since this brand is paying attention...we've all been there.
I've gone up and down with this cycle for far too long, and this time around I wasn't having it. I realized I had all this pressure on me to be what the internet wanted me to be. I didn't want to JUST be about business, nor did I JUST want to be about fashion, beauty or product based. So what did I do? The biggest no no it seems in this world of online success...
I UNAPOLOGETICALLY TOOK ONE HELL OF A BREAK.
So often we're forced to accept this just power through, make it work, post or lose everything mindset keeping us in a "sunken place" so to speak. It's almost frown upon now to just take a moment to step back and evaluate what you've got going on.
Let me be candid, I am OVER that concept. I hit a breaking point where I felt I was trying to force so much business into my blog that although helpful to my audience, I lost a bit of me...the Victoria you followed in the first place. At that moment I saw all that I'd done and realized I needed to take a huge step back to reclaim what She's Candid really is.
Unplugging from social media for a while, pausing on new content and deactivating (yes, honey it was DEACTIVATED) my Instagram was probably the best thing I've done to date for myself, my sanity and my blog. Although returning slowly to producing content on the regular, I'm back and feel more confident than ever with what I have to bring to the table.
So here I am after taking a major break from it all...I'm still standing, still alive and still relevant in this blogging game. I share this on my blog and social media to say this: to anyone who may feel lost or overwhelmed after not getting to your end goal, don't be afraid to take a break.
We are our biggest critics, (trust me I'm the exact same way), but this time around I'm here to let you know taking a moment for YOU won't hinder your success. Your blog will be waiting for you whenever you return, and so will I!
If you're concerned taking a break will hurt your brand, I put together a complete post on How To Take A Break From Your Blog Without Losing Your Following that you should read through before making your decision.
My break was fantastic, but now it's time to get some work done! Thanks for reading and I'll see you in my next post. If you've ever taken a major break, hare your experience with me in the comments below as I'd love to hear about it!